While Mac CRM solutions are excellent options for managing your customer relationships, there are relatively few Mac-based CRM options on the market today. These systems borrow from the existing infrastructure of a Mac operating system, resulting in a user interface that is similar to the one Apple users are already familiar with.Ī screenshot of Elements CRM, a Mac-based CRM system Several vendors in the market have developed Mac-based CRM solutions, which are built to run natively on the Mac operating system.
In this guide, we’ll profile the options available to help you better understand the differences between these two models. These solutions come in two varieties: Mac-based CRMs and Web-based CRMs. There are currently several CRM solutions on the market available to Apple users. Customer relationship management (CRM) software is one area where development is already underway. In 2013, for instance, Apple devices accounted for nearly 90 percent of new mobile device activations in the enterprise.Īs a result of this adoption, enterprise software vendors are developing applications specifically for Apple’s operating systems-OS X and iOS.
While this is particularly the case among the self-employed and small to mid-sized businesses (SMBs), adoption isn’t limited to this area. However, many businesses are adopting Apple devices as well. CRM software for Mac is software designed to run natively on Mac OS that manages customer contact information as well as customer life cycles.ĬRM software for Mac systems should have all the functionality of CRM software for windows meaning you'll still be able to manage the customer-focused side of your business in order to maintain contact with customers and respond to any needs they might have.Īpple is often thought of as a consumer-focused brand, controlling both market and mindshare in the consumer electronics industry.
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